Ecommerce websites are in a competitive space, so ensuring you have the most appropriate mix of customers is paramount. If your customers are required to navigate through a multitude of steps or have an unpleasant experience when they navigate and leave your website, they’ll go elsewhere before they can make a purchase. These errors in design for ecommerce can be avoided when you plan your website properly and understand how users will navigate your site.
One of the biggest design mistakes that people commit is not using high-quality images on their product pages. A bad image can ruin your website’s sales potential. This is why you need to hire an experienced photographer for your product photography and ensure that the photos are large enough to show off the details of your products.
Another error that people make is not creating uniform layouts for their pages. Different page layouts can cause confusion for users and cause the site to look unorganized. It is essential to make an overall design plan and ensure that each page follows the same layout.
Finally, many people do not bother to include contact information on their ecommerce websites. This is a big mistake and can make the website appear unprofessional, and can cause potential customers not to trust the company. It is crucial to include your contact information in an easily accessible area on your site so that the customer knows who to contact you should they have any concerns.
Avoiding these mistakes in e-commerce will ultimately lead to improved customer service and increased sales. If you follow these simple guidelines to ensure that your online store is user-friendly and effective in making visitors into customers.